This is a 5 weeks online course designed to provide the dispensing optician with a complete guide in the use of 5 archetypes (Frameworks) to guide your ‘dispensing presentation’

As an optician you will become more consistent in your sales voice.

You will be able to demonstrate consistency, certainty, integrity and expert knowledge.

These are important factors in creating clarity, trust in the minds of your customers.

In fact, one of the symptoms of sales failure is a lack of consistency; when the communications “wander,” sometimes expressing this position, sometimes that position, giving an impression of uncertainty, distrust, and a feeling of ‘being sold to’

Nothing could be more confusing to your customers, and therefore more damaging to the dispensing presentation and the practice image.

We are going to be using 6 lessons that are broken down into smaller modules. Those modules correspond to the small dioptric steps necessary in building confidence in making change happen!