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Extract from SPECtacular Dispensing Master The Art Of Sales Success!

SPECtacular Dispensing is a well overdue book that responds to the statement:

"Training opticians in sales is sorely lacking."

This book is designed to deliver useful and practical information to eye care professionals involved in dispensing and sales in a direct and efficient manner. It guides eye care professionals – in particular, business owners, dispensing opticians, optical assistants and managers on how to reach their full sales potential.

SPECtacular Dispensing focuses on an approach which is natural, authentic and respectful to the people involved in the conversations.