Why Being An Authentic Leader Will Grow Your Business


How many of you are able hands on heart are able to deal with the crisis, conflict and challenges your business or organisations presents with confidence, optimism and resilience while still  being able to keep your team motivated & aligned to the company vision and purpose?

It is an incredibly difficult balancing act which exists on a continuum of  ‘self-care’ and well-being  to  ‘burnout’  and maladaptive behaviour which is unpleasant and damaging.

More damaging though is we as leaders do not know ourselves!  Fewer than 20% of us have a strong sense of purpose, as a result we limit our aspirations and often we fail to achieve our most ambitious, professional and personal goals.

Failure to authenticity reflects in a moral deterioration ,  reduced sense of ownership , responsibility and deliberate dis-association from business or organisation. This failure can cause many of us emulate the behaviour and practices of others because of this uncertainty of not owning one’s personal experience and acting in accord with one’s core values, needs and preferences. Instead, we follow symbols society offers in the external world, money, fame, power and status. This pattern of behaviour may be useful as well as destructive  damaging and often unsustainable. If leaders feel trapped in such behaviour the situation needs to be changed.

Knowing thy self requires the courage, honesty and vulnerability to open up and examine experiences, narratives and stories that make up life experiences that have been stored in the memory of self knowledge.

This blog is going to be a series  that will explain WHY? Knowing yourself and being ‘authentic ‘ will grow your business and improve your company productivity and performance.

So What is an Authentic Leader?

The concept of authencity has its roots in Greek philosophy.  Throughout history the idea of authenticity has been held in high esteem:

“Know thyself and to thine own self be true”  (Shakespeare )

Modern day philosophers have focused attention on people who are in ‘tune’ with their basic nature clearly and accurately see themselves and their lives, unencumbered by others expectations for them. Such self-actualised leaders often make more sound personal choices, decisions and judgement.

The belief was self knowledge is the highest form of knowledge, all encompassing surpassing all other forms of knowledge and it is regarded as timeless!

So what is authenticity? And how do you get it?

If you Google authentic leadership you get over 2,000,000 results! It appears to be the new buzzword in leadership. I believe that authenticity begins with honouring the’ self’ to speak and act from our innermost convictions and feelings. That is according to Dr Nathaniel Branden (renowned psychotherapist) to preserve an attitude of self acceptance which means to accept what we are without any pretence about the truth of our own being. It poses the question

“ Shall I honour or betray the ‘self’?”

“ Do  I belong to myself or others?”

To be true to the self and to hold core values,  a leader must first have an insight and knowledge of those core values. This self-awareness is a prerequisite for authenticity.

By simply becoming more  self-aware authentic, leaders  construct conditions which  create high trust, where teams  are supported to build on their strengths. By providing a more positive environment, leaders are able to broaden their thinking and add value and a sense of ‘what is right’ to their decisions , improve the performance and productivity of their business and company over time. The more authentic leaders become the more the business performance improves.

When leaders, solo entrepreneurs, business owners are better equipped to withstand challenges faced by new ventures, and are still able to have a positive impact on team members. They are then able to realise the full potential of their vision. This is essential for the survival and growth of a business or company.

Nathaniel Branden quotes  “ In order to honour the ‘self’ is to be willing to think independently, to have the courage of your own perceptions and judgement. To know what we think, feel, need, can be accepted as the right to experience such feelings. The opposite to this attitude is denial, disowning, and repression “

How Can We Help You Make Change Happen?

My coaching practice combines the importance of ‘thinking’ with ‘self awareness’ we love  Nancy Kilne quote

“The quality of everything we do depends on the quality of the thinking we do first”

Our sessions are an invitation for leaders to explore their internal and emotional landscape to reveal how much they really know about themselves. Book here and lets see whether we have what you need to start your journey to authenticity.

The combination of thinking and self-awareness is what Coaching2transform identifies as Leadership Thinking the bringing together an existential awareness to the here and now combined with the leader’s presence within it.

Your Presence begins with the discovery of your individual purpose.

Making Change Happen Today with Coaching2Transform

Making Change Happen Today with Coaching2Transform

Why this matters is the topic of my next blog

Start Up ‘n’ Go Workshop for New Business

Start Up ‘n’ Go  New Business Workshop


Three Biggest Mistakes People Make When Starting a Business and How to Avoid Them All!

Come join  like minded  entrepreneurs and solo entrepreneurs  to explore new business idea’s.  Learn  the mistakes people make when starting a small business and how avoid them all.

Small group only x6 people . Great fun!


Self-Care for Solo Entrepreneurs, Business Owners and CEO’s


Do Leaders Practice Self-Care?

As a  solo entrepreneur, business owner,  or leader, do you often find yourself at the eye of the storm, fighting not only for the survival of  your business or organisation but for yourself on a very personal level.
We all know this tends to sap energy and make work- life balance appear to be a selfish distraction or a pipe dream.

Burn out is a silent killer, invisible to leaders until it becomes extreme. If leaders do recognise burn out it is often too late, and they can’t remedy it because their fundamental ability to take care of themselves is impaired and invisible.

 Self-Care Is a Business Decision!
Solo entrepreneurs, leaders and business owners characteristically deny the impact of stress. According to the Center for Creative Leadership ” Leaders aren’t even aware that they are under performing”
It is important that self-Care begins before the disaster occurs. This involves developing a vision for your life and living it. In my previous blog ‘Is Isolation Safe’ you are reminded that the replenishment of the mind and soul will improve decision making and coping skills. Learning to understand the tools and practices of self care beforehand can contribute to well-being and health on a daily basis.

Barriers and Obstacles to Self-Care

There are many barriers to successful self-care that leaders face when deciding to change.

Perhaps a conflict that can also exists, is between the desire for health balance and the war with the fears and beliefs, that are somehow unconscious yet interconnected?
Can a leader’s genes, parent’s anxiety and environment reflect in leader behaviour? For example a predisposition to high anxiety, unreasonable expectations and demand of self and others.?

Welcome to Epigenetic click this link for radio 4 interview

Successful leaders who tend to be ‘guilt ridden’ or feel undeserving of their entitlement for being successful, have unconsciously felt like an outsider with regards to their family and friends and struggle with self care. Not unlike like the anxiety experience of a lottery winner.
What can ‘feel’ more natural to such a leader is their cultural environment including the family dynamics which often define the leaders’ reality and morality.
This is a leader’s only true story known, despite what the leader says or consciously intends.

Leaders feel the conflict when their reality, their story is violated, rejected, or they leave behind the unspoken norms, patterns governing their family and all that the leader used to do.
This conflict can take the form of guilt, anxiety and impacts unconscious behaviour and choices.
Such difficulties according to Michael Bader aren’t the exception but the rule, such unconscious conflict can place brakes on wishes to take better self-care, to be patient with and love the self”
Such conflict can create stress, depression, addiction, a belief that leaders really ‘don’t deserve to relax’, but to believe in the’ reality of success’

If leaders were to make that change to self -caring the first thing that they must do is to Get a coach this one simple act can:

• Improve self-awareness
• Identify areas of strength and vulnerability
• Identify stress management techniques that will work!
Avoid risky behaviour
• Discover how to approach ‘wellness’ as a business challenge with a vision and a plan
• Accountability partner

What Will Self-Care Look Like?

Science has proven that without proactive, effective self-care, the impact on the leader can be debilitating to creativity, judgement and insight. Qualities that are necessary for sustained performance, success in business and life.
Research with Leaders who opted for self-care interventions have demonstrated
• Greater productivity
• Brighter mental clarity
• More energy
• Improved ability to readily access flow and high performance states.

“When these individuals meet their physical, mental, emotional and spiritual needs , standing in the power of their best selves, they inspire others to realize their potential performance and productivity”
Dr C L Ackrill MD of WellSpark

We provide amazing support so the following common obstacles will not stand in your way!

• No time to focus on YOU!
• Tiredness
• Guilt

Change can often be difficult, so Coaching2Transform support leaders as they make the decision to pursue self-care.Discover what we can do for You Click  here for Your Discovery Session.

Making Change Happen Today with Coaching2Transform

Making Change Happen Today with Coaching2Transform

How do Leaders Avoid Burnout?


Can you remember the last time you allowed your inner circle at work to reciprocate the care, you give to them to give to you?
Are you struggling to remember? If you can’t remember, be aware otherwise this is a recipe for burnout! Replenishment of energy, motivation, and spirituality comes not only internally as mentioned in my blog on when is isolation safe but externally too, from others .


• Your energy levels also motivation need to remain full, and must be continually replenished, for you to function at your best
• Understand that the demands of leadership can cause leaders to become resentful as expectation, demands, of staff, company continually increase causes stress build up. Such stress often leads to rash coping strategies highlighting patterns of bad behaviour. Which can often make the problem worse?
• When leaders ‘needs’ go unrecognized and unmet leaders often become resentful.
• High work demands according to the Journal of Nursing Management (2011) have been shown to be associated with high perceptions of work family conflict which is associated with lower perception of job satisfaction and depressive symptoms.



Bob Gass author of the highly successful and fastest growing Christian devotional The UCB Word for today writes: When the world you live in makes endless withdrawals you must learn to make deposits, otherwise you will end up with insufficient funds. Your cheques will start bouncing morally, emotionally and spiritually.

Now lonely leaders, solo entrepreneurs, business owners who are reading this blog may have a tendency to hide behind the busyness of their roles to avoid taking care of themselves, or perhaps they don’t know how.
Bob Gass also suggests that people generally treat leaders according to how leaders treat themselves and therefore leaders must learn to treat themselves right!

A great way to start is to have an understanding and awareness of who you are . A really good way to start is to complete a really short online questionnaire on discovering what truly gives you energy and where is your energy zapped. This self perception inventory is called a Motivational Map. The results will be emailed to you instantly and becomes an extremely valuable resource.
Leaders who understand what feeds and replenish their energy levels can surround themselves with the right people who compliment their strengths as well as their short comings. There are certain leadership styles that are prone to not taking care of themselves. An example are leaders that strive for perfection (perfection doesn’t exist) so they have a tendency to search for symbols of success and measure success by moral and ethical standards.

Also, leaders whose strategy is to continually sacrifice themselves for the business, company or organisation by being continually busy as the only way to success. Continuous withdrawals often lead to the isolated leader becoming emotionally, physically, and spiritually drained. A consequence of choosing to take care of the business, before taking care of themselves.

Andrew Kinder and others in the book Employee Wellbeing Support: A Workplace Resource Centre for Creative Leadership. Although they do not endorse such behaviour, they observed in their research on executive derailment, certain patterns in recent years have generated a perception and enthusiasm for “heroic” style leadership. Where bad behaviour, a grandiose self image and arrogance develops as a leader becomes more successful. Possibly, the result of the ‘bouncing cheques’ we mentioned above. An acceptance, that malfunctioning coping strategies and bad behaviour can get leaders to the top of their careers.



Although it may seem noble to sacrifice the need to take care of yourself first, over the need to take of your business, over time it is a recipe for a burn out!
Often the problems cannot be prevented by the leaders action alone and will demand an approach that involves a system thinking. This approach may prove challenging but if it can succeed it will prove liberating and trigger the changes that are necessary.
The challenge is twofold:
1. To produce a paradigm shift (a way thinking, behaviour)
2. Ensure that the shift in thinking and behaviour produces results in terms of outcomes for better wellbeing.

How do leaders avoid burn out and achieve company goals? GET A COACH someone who will focus on your personal development, share ideas and fears confidentially. We provide the much needed structure and accountability necessary while growing your company. Book Now for an discovery Session where we will discover whether what we have is what you need

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“You don’t have to feel alone as an entrepreneur, you just have to be willing to ask others for help” Phoebe Fung